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Eating but not growing? It's about the system

Grow.
Don't get fat.

AI nutritionist counts calories, protein and macros from a photo. You see what's missing — you top it up. Workouts don't go to waste: you grow lean, not soft around the middle.

Accurate
Mifflin-St Jeor
formula
Free
calculate your
calorie target
2 minutes
to set your target
Core rule · Calorie surplus Live calculation
You'll gain in a month
+1,36 kg
with a surplus of 350 kcal per day
🥚 like adding 2 eggs + buttered toast
Calorie surplus 350kcal/day
No surplus — no growth 💪
Per week
+0,32 kg
Per month
+1,36 kg
To goal +5 kg
≈ 4 mo.
Want an exact surplus target?

With training in mind
and grams of protein per kg

Email + code. No card. No subscription up front.

What's inside

Grow in the background

1

Snap your plate — and forget

Open the camera, snap the plate, close. Calories, protein, carbs, fat — the app calculates on the server. No grams, no searching for «braised chicken breast» in a 90,000-row database.

2

AI nutritionist watches your protein

Not just a counter — the app reviews your diet and tells you what's missing so the workout doesn't go to waste. «Enough protein?» — «no, here's how to top it up».

3

The scale moves up — steadily

You see the growth every day. Not «+5 kg by beach season or forget it», but a steady move up. Lean mass, no fat — because the surplus is controlled to the gram.

What's different

Eyeballing it vs systematic bulk

Eyeballing it

Half the gain is fat

  • You eat anything without precision
  • You don't know if you hit protein
  • Workouts wasted
  • Fat instead of muscle by summer
MealUp

Lean. Systematic.

  • You know your protein to the gram
  • AI tells you what to add
  • You control the surplus precisely
  • You grow muscle, not belly

How to start

Three minutes and you're in

1

Email + code. No card.

Sign up with email and a one-time code. No passwords, no subscription up front — trying it costs nothing.

2

Get your surplus target

3 onboarding screens — goal, body stats, training. Out comes a daily calorie target and grams of protein matched to your weight and activity.

3

Log meals by photo

Snap the plate — AI counts calories and protein. By evening you see what's missing and top it up. Within a week the scale starts moving up — steadily.

Real stories

They already grew

★★★★★

Lifted for a year — gained 2 kg and figured I was a hardgainer. With MealUp I got it: I was 50 g of protein short every day. 3 months later — +4 kg lean, shirts tight in the shoulders, not the belly.

D
Denis, 27
Moscow · 3 months
+4 kg
★★★★★

I ate 5 times a day — figured how could I eat more. Turned out my surplus was just 100 kcal. Bumped it to 400, fixed protein — and it took off, no supplements.

A
Andrey, 31
St Petersburg · 4 months
+5 kg
★★★★★

The best part — not adding up grams of protein in my head after every meal. Snap, see I'm short on protein by evening, top up with cottage cheese. +6 kg in six months and abs intact.

M
Mikhail, 29
Bangkok · 6 months
+6 kg

It's math, not magic

1 kg of mass = ~7,700 kcal on top of your target. Surplus + 1.6–2 g of protein per kg of body weight + strength training = weight grows as muscle, not fat.

The hard part isn't «eating» — it's hitting your protein target every day. Without precise tracking the surplus turns into fat. So MealUp makes the diary 3 seconds on a photo — and you actually grow.

Questions

What people usually ask

Won't this just make me fat?
If you eat 5,000 kcal and skip workouts — yes. With a 250–500 kcal/day surplus and 1.6–2 g of protein per kg — you grow lean. MealUp tracks both numbers.
Do I need a gym?
Yes, strength training is required: without it the surplus turns into fat, not muscle. 3 sessions a week + the right surplus and protein — that's enough for steady growth.
How much protein do I really need?
1.6–2.2 g per kg of body weight per day — that's the scientific consensus for muscle growth. At 75 kg that's 120–165 g of protein. The app counts it for you and shows you each evening whether you hit it.
Are supplements required?
No. You can hit your protein target on whole foods: chicken, cottage cheese, eggs, fish, legumes. Protein and gainer powders just make it easier to top up when you don't want another plate. The AI tells you whether you actually need them.
Where does it work: iOS, Android, desktop?
The Android app is on Google Play. The web version opens in any browser — handy from iPhone and laptop. A native iOS app is coming soon.
How much does it cost?
Sign-up and the calorie target are free. The subscription removes photo-recognition limits and unlocks unlimited AI nutritionist advice. Less than two coffees a week.

Grow steadily —
not by feel

3 minutes to register. You'll log your first protein and calorie check at dinner today.

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Email + code. No credit card.
Different goal I want to lose weight — show me how