1
Snap your plate — and forget
Open the camera, snap the whole table, close it. Calories, macros, diary entry — the app counts everything on the server. No database lookups, no grams, no 10 taps.
Logging food in 3 seconds
Lose.
Don't starve.
AI nutritionist counts calories and macros, keeps the diary for you, and tells you what's blocking your progress. The laziest way to start losing weight — and not quit after a week.
Accurate
Mifflin-St Jeor
formula
formula
Free
calculate your
calorie target
calorie target
2 minutes
to set your target
Core rule · Calorie deficit
Live calculation
You'll lose in a month
−1,36
kg
with a deficit of 350 kcal per day
🥪
like skipping one sandwich
Nothing changes — but no weight will come off either ⚖️
Per week
−0,32 kg
Per month
−1,36 kg
To goal −5 kg
≈ 4 mo.
Want your exact target?
That's also 2 minutes.
Already inside the app
Email + code. No card. No subscription up front.
What's inside
Lose weight in the background
2
AI nutritionist tells you what's off
More than a counter — the app reviews your diet and gives you personal advice. No bans, no diets: «can I have a beer?» — «yes, here's how».
3
The scale moves down — steadily
You see the trend every day. Not «-5 kg by summer or never», but a steady move down. Slipped one day — the app recalculates the deficit and pulls you back on track.
What's different
Old tracker vs MealUp
Old tracker
A diary equals work
- 10 taps for every meal
- Database search and grams
- No recommendations
- You quit within a week
MealUp
Snap it — done
- Log a meal in 3 seconds
- AI recognizes food from a photo
- Personal nutrition advice
- You keep the diary 30 days without giving up
How to start
Three minutes and you're in
1
Email + code. No card.
Sign up with email and a one-time code. No passwords, no subscription up front — trying it costs nothing.
2
Get your personal target
3 onboarding screens — goal, body stats, activity. Out comes your accurate daily calorie target by the Mifflin-St Jeor formula.
3
Log meals by photo
Open the camera — snap the meal — close. Calories and the AI nutritionist's tip arrive on their own. Within a week the scale starts moving down.
Real stories
They already did it
★★★★★
I thought it was just another fitness app. I was wrong. 9 kg gone in 3 months — and I just ate normal food, no stressing.
A
−9 kg
★★★★★
I didn't believe you could without the gym and protein. The numbers convinced me: a 400 kcal/day deficit — and -7 kg in 8 weeks. No magic, just math.
D
−7 kg
★★★★★
The best part — you don't quit beer on Fridays. You just see how it fits and decide for yourself.
K
−12 kg
It's math, not magic
1 kg of fat = 7,700 kcal. Spend more than you eat — your body burns fat. No starving, no binges.
The hard part isn't «counting» — it's not quitting counting in week two. So MealUp turns the diary into 3 seconds on a photo — and you stay long enough to see results.
Questions
What people usually ask
Is this just another diet?
No. No bans, no «correct» foods. Just calorie counting and a gentle deficit. Want pizza — eat pizza, you'll just see how it fits in your day.
Really 3 seconds? Even for complex dishes?
The photo goes to the server, AI recognizes the contents and portion, returns calories and macros. If the dish is unusual — the app asks for clarification in chat with the nutritionist. Still faster than searching a database.
Where does it work: iOS, Android, desktop?
The Android app is on Google Play. The web version opens in any browser — handy from iPhone and laptop. A native iOS app is coming soon.
How much does it cost?
Sign-up and your personal calorie target are free. The subscription removes photo-recognition limits and unlocks unlimited AI nutritionist advice. Less than two coffees a week.
What if I slip up?
Slipping up is part of the process. The app doesn't shame you — it recalculates: one off-deficit day stretches the timeline by a couple of days, no more. No guilt.
Lose weight lazily —
but steadily
3 minutes to register. You'll log your first meal by photo today.
Open in browserEmail + code. No credit card.
